MJ 07

Monisha Jaising Flagship

The Weave.
Using the A.P.O.C ( a piece of cloth) collection by Issey Miyake from the 80’s , as a conceptual starting point, we proposed three multi-operative installations namely a façade, a display system and a ramp/threshold to weave around columns and beams, manifesting as a response to the abbreviated nature of the space rather than a preconceived desire to ‘create’ form. This installation piece becomes both the string that formally binds the faceted space together as well as holds program like displays for Monisha’s signature clothing. The centerpiece of the space are three horizontal ribbons (each 2′ 6″ high) of highly reflective stainless steel that mirrors users in the space, juxtaposing the clothing hung from the middle band against their reflections. The user hence becomes a participant in a dynamic display system. The user hence becomes a participant in a dynamic display system.

Project: Monisha Jaising Flagship Store
Location: Mumbai
Status: Completed
Area: 465 Sq.Mt.
Design Team: Mayur Salunkhe, Vinay Mathias

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