Indigo Deli

Manifesting Program

The design of the Indigo Delicatessen at Palladium was conceptualized to subvert the trappings of its mall context and the repetitive manifestation of most brand architecture. A juxtaposition of program and spatial intent, the design process aimed to combine the intimacy and warmth of traditional wine cellars with the program of retail shelving. The resultant form is an insert into the raw space completely obliterating its rigid geometries. It is quasi-dome, quasi-surface, rejecting the formal structure of either as a hybrid that networks the structural prowess of both. The idea is thus to monologue the design intervention as a performative background for the variance of the multitude of products & events it contains. The construction process was a design build effort using digital parametric tools for design process, documentation and eventually routing and assemblage.

Project: Indigo Deli
Location:Palladium, Lower Parel, Mumbai.
Area: 560 Sq.Mt.
Design Team:Vinay Mathias, Pankaj Mhatre, Shreya Poddar.

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